We just love a brand’s early days; in this case, a quality fast-food start-up needed a boost to better understand their customers’ journey in a playing field dominated by the good old impulse purchase. We worked together for 3 months to draft the brand’s roadmap: tweaking the offer, point of sale, action plan and communications. Today, the chain enjoys great success in a number of Spanish cities.
Tools: Point of Sale Observations and Interaction with Customers.