Una firma de moda mundialmente reconocida nos llamó para tomar el pulso a los consumidores jóvenes y desarrollar una estrategia de reposicionamiento que les permitiera volver a competir en pie de igualdad con los grandes actores del sector. Utilizamos la etnografía como punto de partida y nos ‘enrollamos’ con algunos trendsetters para formular los insights que dieron forma al nuevo producto y su estrategia de comunicación.
Herramientas: Tableros de boletines online y entrevistas etnográficas.
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