Un fabricante de automoción europeo nos pidió que saliéramos a la carretera y entrevistáramos a camioneros con camiones de diferentes tamaños para averiguar sus necesidades durante las rutas. Estuvimos casi seis meses buscando cada caso particular para brindarle a nuestro cliente todos los escenarios posibles. Con esta información se pudieron desarrollar los complementos de sus camiones de larga distancia.
Herramienta: Entrevistas presenciales cuantitativas de 60 minutos
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