The continuous changes and the emergence of new trends in consumer habits means that more and more as a company you need to collect data about your sector and find solutions to adapt to these innovations. For this reason, the best decision for your business is to carry out market research, such as that offered at Arpo.

What is market research?

This technique is a process by which companies collect different data from a specific market niche. The results mean that it is possible to make better decisions so that the business can operate more profitably, increase customers or sell more products. This is made possible by gaining a better understanding of consumer behavior, in particular, their habits, routines and needs.

The types of research that can be performed

In Arpo, we want to explain the different models that exist to collect this data, which is of interest to your company. All are very useful, but we recommend that you choose the one that best suits your objective and the reason for the research. Thus, you can choose between:

• The exploratory study: It is based on previously existing data and uses surveys, expert interviews and modeling as techniques to obtain the feedback we are interested in for the clients who request this model.
• Descriptive research: It is the most used in the business sector and is executed to make predictions and to know the relationship between different variables of interest. The results are obtained by applying techniques such as document analysis, observation of simple and complex environments, and questionnaires.
• Experimental study: It is most recommended to know the cause-effect relationship between different actions and phenomena. In addition, it is possible to reveal the objective causes that may affect whether or not a product is sold. For this type of study, one of the techniques we can use is product testing before the product is launched.

What are the advantages of requesting this study for your company?

If you have doubts as to why your business should carry out market research, you should know that it will only bring advantages. Today, we want to highlight the following:

• You will obtain more accurate and real information to be able to solve all kinds of problems you may encounter in your company in the short and long term.
• Learn the needs of your consumers and what their habits and routines are. This will help you decide which products to market and which not, according to the results obtained in this research.
• By analyzing how they act, you will be able to differentiate yourself from your competitors and define a strategy to stand out in the sector.

Do not hesitate any longer and contact us to request our market research. At Arpo we will be happy to answer any questions you may have about our services.