07/04/2020

Always look on the bright side of Covid-19


I know, it is devastating, unprecedented, shocking and many more adjectives that I could go on listing, but the question...

29/01/2020

Ethnography, new technologies and opportunities for qualitative market research


Introduction Ethnography is the cornerstone of Anthropology and, by allusion, of Social Sciences. Ethnography is a lot of things at...

28/01/2020

International Market Research


What is International Qual research? During my nearly 20 year career as an International qual researcher in the UK and...

13/06/2019

Semiotics and Market Research


What is semiotics? And what use is it in market research? For the first question, we might answer that, within...

22/07/2018

Qualitative research vs. quantitative research, or simply market research


Well into the 21st century, we can categorically affirm that the relationship between consumers and brands has been redefined, if...