We faced an unprecedented task: reach people who obtain their media content through unofficial sites and get them to spill the beans as to when, where, what, how much, and so on. We embarked on the journey of an anonymous online community and took the complete intelligence report from them. Turns out illegal platforms are as varied as they can be, and so are their users. The challenge for the industry is now much clearer with all the insight we could collect. 
Tools: 10 days of online community