Innovation is a key driver for most brands today. A telecoms company tasked us with monitoring current consumers’ needs (Max Neef Model of Human Needs) in order to develop an offer in which the Internet of Things plays a pivotal role. With the help of sophisticated online and offline qualitative research methodology we managed to unravel relevant insights concerning the basic needs of humankind and understand how these are expressed in everyday life. The results marked the cornerstone for successful brand innovations.
Tools: 3-hour ethnos and online community preceded by a task.